I’m James Butterworth, an inventive, dependable and proven creative senior freelance resource supporting integrated agencies, experiential agencies and also working direct to brand.

What does a seasoned independent creative like me have to offer? Well as it happens, quite a lot...

You see, I've always opted for the lesser trodden path of self-belief. I’ve done it all from Artworker, Creative Artworker, Designer through middleweight to Senior, in-house Photographer, Art Director through to Senior, Creative Group Head, Creative Lead, Deputy Creative Director, Creative Director... building teams and guiding them to fulfil both agency and client needs.

Following a 7-year stint at iris Worldwide learning from an amazingly talented and ambitious bunch, I went freelance to continue my education in a way no single agency could offer. As I approach 13 years of freedom, exposed to over 40 great agencies and literally hundreds of Clients, I feel my experience now speaks for itself. I’ve worked for Global networks, passionate independent agencies, won various awards and picked up direct loyal Clients of my own along the way. I’ve seen the good, the bad and the ugly. What works...and what doesn’t. I’ve seen it all but continue to learn every single day...

Whether working with Senior Stakeholders across global omni-channel businesses, their 40+ markets to create consistency through feasible and effective solutions, or juniors and middleweights within the agency to inspire quality thinking and good practices – I am always mindful of the output. Always working to ensure all those involved in the process get what they need from it at any given time. I am here to help all those involved whether it be the suits, the creatives or the clients. I believe we're one team with a common goal. The delivery of effective work, on time and on budget that ultimately provides an enjoyable and memorable experience for consumers is what matters to me. There is no ego here.