We were tasked to own the Summer and bring to life the spontaneous joy of the Aperol brand in London, the South East and North West. Doing this in a way that is culturally relevant, unique and generates talkability for UK consumers.
The goal to get optimistic social consumers who look for social currency and content opportunities to feel engaged and excited about the brand and what it stands for, and share their experiences with others.
Delivering a shareable UK-wide summer campaign that heroes the perfect serve, and lends itself to both on and off-trade activations. Touch points and experiences within the activation are designed to educate consumers around the perfect serve to ensure whether enjoying an Aperol Spritz out, or creating summertime moments at home, they can enjoy this refreshing cocktail made as it should be.
LA FIERA APEROL
A beautifully designed playground with surprise performances and exceptional experiences for Aperol drinkers.
Delivers unexpected fun and entertaining moments of joy with friends in a highly Instagram-able brand world.
A truly ownable platform at any festival or iconic London location.
