The team at City Paws Club approached me for a complete brand overhaul. Having started the business 3 years prior it was time for an exciting period of growth. For this reason the brand needed to be re-aligned and given a market leading appearance.
A very tricky brief with a long list of mandatories! To be iconic, playful, say ‘off the leash’, clearly relate to their dog walking business, premium in appearance, include the CPC anagram… and all within a logo that can stand alone and work anywhere!
Is that even possible? I gave it my best shot and the Clients love it so wagging tails all round. I delivered their online and offline toolkit with supporting collateral to meet an ambitious timeframe ready for the big re-launch. Woof woof!
