On average in the UK half a million under 25 year olds each year will catch an STI. The aim for this Department of Health brief was to make carrying a condom feel like an essential item for a big night out.
I took on the male execution and created this poster. Something direct and striking was required to appeal to this distracted audience. Destined for bars and clubs these posters were designed to be printed with UV excited fluorescent colours. When used with the appropriate lighting these would be hard to miss.
