How do you bring Fuller’s Frontier craft lager brand story to life through encouraging product trial in venues across the UK?
Research confirmed that Frontier sets itself apart from traditional lagers by delivering on flavour. As a result, ‘Find Flavour Sessions’ were born, a programme of in-pub tasting events across the UK, that encouraged trial by offering free Joe & Seph’s popcorn, which served as the perfect accompaniment to Frontier’s award-winning, fruity and refreshing flavour.
As well as creating the Find Flavour Sessions across the UK, we challenged consumers to take to social media to voice their opinion on the best pairings of flavour.
We produced a 360-degree video, to educate staff on the brewing process of Frontier and why the craft lager is so well suited to food pairings. Bringing the brewery to life for bar staff allowed us to connect with the trade at a deeper level and generate an excitement around the product that would be impossible to replicate using traditional training methods. This was supported by a full trade kit created to help pub Managers implement the promotion.
