What were you wearing when you bought your last iron? You’ve chucked the outfits so isn’t it time you bought a new iron! With this insight and the fact an iron’s performance will reduce by up to 50% over 5 years, Philips wanted to make consumers aware of the benefits to a modern upgrade.
For me the success of this response was all in the detail, from the image treatment to the typography. I researched old publications enabling me to mimic characteristics of the 70s type-setting process, and it’s restrictive nature. I fought for retro Philips logos and monochrome bitmap product images which were common place at that time. This concept was executed across POS, Press and Web.
