Official Sponsor of the Beijing Olympics Powerade wanted to help Team GB with their hydration, both in the lead up to and during the Games. The ATL (nude campaign) had been produced by agency Mother and this response had to compliment it.
There were no assets available from the Client, or any budget for that matter. Stock imagery was cropped and retouched to gold. Below are two tactical posters destined for the Olympic Village giving support to the athletes. A small book was also produced as part of this brief to aid Team GB with their hydration during training.
This is a great example of what can be achieved despite a lack of time and budget for an urgent activation.
