A through the line campaign for Sony Ericsson to launch two new ‘Street Level’ GPS Walkman™ handsets exclusively through Carphone Warehouse.
Shot with Photographer Patrik Giardino and the talented free runners from London’s Urban Freeflow collective, I created these striking images. The brief required press, retail, experiential and digital.
I led this campaign throughout comprising concept generation, casting, art direction and design.
