The House of Peroni

LARGE (STANDALONE)

LARGE (PARTNER EVENT)

MEDIUM (TERRACE TAKEOVER)

SMALL (OFF-TRADE)

After an 8 year hiatus and the last year of the once famous House of Peroni activation losing it’s way, we were tasked with bringing it back with a bang!

The objective to develop a powerful experiential concept for Peroni Nastro Azzurro via The House of Peroni, which could be executed across different markets at various scales, whether it be a standalone city activation, different types of partnered events, on-trade venues and within the off-trade too.

Our goal was to drive meaning and relevance for Peroni Nastro Azzurro, ultimately step-changing their brand power globally, drive earned media and talkability around the world.

We first created a framework for The House of Peroni so it could demonstrate the brand’s purpose to elevate any moment through PASSION, FLAIR, IMMERSION and SOCIABILITY… bringing to life the new global campaign of inviting consumer to ‘Live Every Moment’.

We developed a home to inspire and celebrate the passions we all share. Wherever it lands, providing a lens to discover passions that encourage our own. Adapting to its surroundings and continually evolving to champion and enable others. The new House of Peroni will become a hub of inspiration, giving a platform to the passions that enable us all to ‘Live every Moment’.

PERONI’S EFFERVESCENCE
The physical space designed to embody and celebrate the ‘full of life’ brand personality of Peroni Nastro Azzurro. A place for US to share our passion with YOU”

CONSUMER PASSIONS
Content and programming within the space is built for consumers around the passion points of ‘full of life’ individuals who embody our brand. A place for YOU to discover, and to share your passions with US and OTHERS.

IT’S ABOUT WHAT MATTERS TO REAL PEOPLE
DJs, Chefs and Mixologists can support an experience but to connect in a meaningful way, we must listen, and inspire consumers with what really matters to THEM.

The brand’s blue ribbon flows through the spaces providing moments of discovery with content, installations, performances, talks and seminars by local talent in market, ensuring all inspiration is meaningful and relevant to the target audience.

Branding
Concept Creation
Copywriting
Design
Event Collateral
Experiential
Merchandise
Online Content
Point of Sale
Print Design
Social Media
Strategy
Uniforms