Wine brand Wolf Blass had secured a deal to become the official wine of England Rugby and England Cricket. The Foster’s Group-owned brand was looking to raise awareness at both the Ashes test matches and 6 Nations rugby tournament.
Black Label is a premium offering from Wolf Blass which had to be reflected in the design. The idea of elegant power had to be expressed through the use of typography and iconic imagery. This look and feel was executed across print, on trade, tactical press and outdoor.
